If your logo includes a mascot, it is recommended that you repurpose it here with a variety of emotive poses and expressions. Image via SammymjayĮmotes (which are essentially customized emojis your followers can use in chat) and badges are tied directly with your audience, so they can be vital for branding. The About Page allows you to customize the Channel Panels for each category, and this should play into your logo style and branding. Twitch allows you to customize the headlines here with your own images-called Channel Panels-so it is a prime opportunity to use colors and typography that match your logo. The About page is where you include information like your bio, streaming schedule, and merch store links. Because the channel banner is placed behind your most recent video, it is popular to use some form of branded pattern. Twitch banners (particularly the channel banner or offline image) typically display a large scale version of the logo with social media handles. It can also be perfectly acceptable to reserve this space for an actual photo of yourself if you are going for a personal approach, as there are plenty of other opportunities to display your logo. It is important to note that while its aspect ratio is 1:1, the avatar is displayed in a circle, and you must be careful that your logo does not get cut off at the edges. The most common (and smallest) place for a logo is the avatar. However, Top Level designer Dexterous” creates alternate versions that include only the face or gaming controller icon for smaller sizes. For example, the Southpaw Ginger logo consists of a large, detailed illustration. Image via justinplusĪs you can see, these spaces can vary wildly in scale, meaning your logo must be legible at drastically different sizes, but what else is new? While the small sizes require a more simplified approach, so that the details are cramped, you can also design variations of your logo that range in complexity depending on the size. Twitch channel profiles provide many opportunities for branding. With that out of the way, let’s go over some of the more common channel branding and sizes. Doing so can allow you to make sure your image remains high pixel density when it is compressed. Keep in mind that the aspect ratios are often more important than the specific pixel sizes, meaning you can create a larger image than you need, provided it fits the same dimensions. You’ll notice Twitch profiles include a number of customizable spaces for branding, and all of these can house your logo (though there’s no specific rule about where and when to use your logo!). We recommend PNG for logos as this allows for a transparent background (GIFs do as well but are typically used for animated images, which do not work on Twitch). Twitch stipulates that profile images should be less than 10mb, and image file types must be either JPEG, PNG or GIF. Let’s start by getting the pesky technical requirements out of the way. Illustration by OrangeCrush Twitch logo design sizes and requirements From gaming to broadcasting Twitch is a platform currently gaining momentum. With runaway popularity, of course, comes competition, and an iconic Twitch logo-along with a solid foundation of branding-is one of the best ways to create a memorable first impression for visitors to your channel. Though it began with a focus on gaming content, these days the platform has become popular for any form of broadcasting, from live illustration to visual podcasting. The company has boasted over 15 million daily viewers and the popularity of streaming has only increased during the COVID-19 pandemic. What is Twitch?ĭespite being a new kid on the block, Twitch is one of the fastest-growing social platforms around. To that end, we are going to walk through the ins and outs of designing a logo for Twitch no matter your skill level and budget. Twitch also provides a generous number of profile customizations, and these can be hard to navigate for first-timers. Because Twitch is still a relatively new media platform, it can feel like the rules of branding and channel management are still being written. Creating a logo for Twitch can seem daunting at first.
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